The article analyzed the experience of economic system functioning in view of researching trends acute for resolving problems of labour productivity in Russia.

   The research goal is to find ways of optimizing economic policy of labour productivity stimulation.

   The author conducted theoretical research in raising labour productivity within the frames of neo-Keynesian theory and studied retrospective ideas concerning this problem in the previous classical economic theory. The research showed the emergence of ideas dealing with the role of labour in value creation, macro-economic balance between investment and remuneration in labour productivity. The author identified in theory and proved in practice the importance of raising labour productivity as a factor of economic growth. Based on empiric research results of economic policy were analyzed in certain fields, such as wages, investment macro-economic policy and technological policy of state. By using post-soviet economy of Russia as an example the author proved key economic theses about trends of economic policy necessary for stimulating labour productivity. The importance of macro-economic regulation and innovation was highlighted in view of foreign-economic sanctions and trade restrictions. Findings of the research demonstrate key trends needed to resolve the problem of raising labour productivity and put forward steps necessary to reach positive results.

   The article analyzes the attitude of Russian citizens to the institution of private property. The author estimates the level of confidence and respect of people to this institution, perception of their property right protection and risks connected with property management. The empiric base of the research was formed by findings of the sociological survey conducted in 2023 among 542 respondents of different age groups. The data provided an opportunity to identify common features in perceiving the institution of private property by Russian citizens, their expectation concerning this institution in the long run. The research findings refuted a number of stereotypes formed in society concerning perception of private property by people, who demonstrated rather high level of confidence to the institution of private property and its inviolability. At the same time the majority of respondents today follow the saving model aimed at long-term accumulation and increasing their assets to ensure sustainable standard of life in the future.

   The article studies methodological approach, advanced by the author, to using key predictors of organizational transformation necessary to forecast limits of feasible organization growth within the frames of the present production structure. The principle distinguishing feature of this methodological approach is the use of indicators defined by the author as key predictors of organizational transformation. This set of indicators was identified by the author through results of earlier statistical research of transformation laws of organization production structure in different sectors of economy. With the help of such indicators it is possible not only to describe the predominant type of organization production structure but also, on the basis of their quantitative values, to identify limits of corresponding level of its development. Methodological approach advanced by the author is based on statistical methods of research and gives an opportunity to forecast limits of feasible organization growth based on the earlier developed method of their production structure. Within the frames of the given methodological approach the method of statistical forecasting limits of feasible organization growth was elaborated. The use of this methodology could allow organization management to forecast in advance the moments of coming organizational transformation, which is connected with changes in production structure type and to make necessary managerial decisions.

   The current situation in economic activity is notable for exponential increase in accessible e-information and serious interest in its use in order to get competitive advantages. The article studies influence of information published in mass media on the essential social and economic indicators, which show key concepts of the system of strategic management in Russia. Methodological basis of the research was formed by theories of cognitive, topical modeling and regressive analysis. In the investigation the author used methods of topical modeling, machine education and statistical analysis of data. The author put forward the procedure of automated plotting of the cause-and-effect diagram based on qualitative and quantitative data. The system of causal links between key concepts of the system gave a chance to build forecast models of high accuracy. Findings of the research showed that topics being highlighted in mass media can influence social and economic indicators. Unfortunately, accidental events can make mathematic models, relying on system inertia, inadequate. In theoretical aspect the article proposes the procedure of automated building of the cause-and-effect diagram based on heterogeneous data, which can eliminate the problem of subjectivity of expert estimations in plotting cognitive maps. In applied aspect models of forecasting the most important social and economic indicators based on mass media publications were worked out that lean against cause-and-effect diagram and can support well-grounded managerial decisions and in case of necessity can affect the situation.

   The article discusses the approach to building a mathematic model of business-ecosystem. To provide objectivity to the model it is proposed to study business-ecosystem as a customer-centric triad, which includes, firstly, the totality of elements of inter-branch belonging interacting in the process of development, production and marketing; secondly, one or several digital platforms with a set of various services integrated around one company. It gives the customer an opportunity to move in a ‘seamless’ way along them and obtain benefits from their complex use and satisfy his/her needs in conditions of one window. And thirdly, this pattern covers the organization itself, which uses innovation approaches to management and considers the enterprise as a self-developing complex living body that can effectively interact with the outward environment. The most important parameter showing profitability of staying in business-system is price of goods and services, which shall be studied from different sides at the same time: customer, supplier and organizer (proprietor) of the eco-system. Apart from profitable price for all participants, in order to assess efficiency of participation in business-ecosystems it is proposed to investigate functions of cost minimization, market share maximization and the rate of customer satisfaction maximization. The system of these criteria allows us, on the one hand, to identify limits of the business-ecosystem and on the other hand, to model the behavior of its elements and on this basis to make adequate managerial decisions.

   The article analyzes the current condition and latest changes that took place in the steel-making cluster of the Russian Federation. It describes key problems and challenges that faced enterprises producing goods of ferrous metallurgy during COVID-19 pandemic and since the beginning of the special war operation. Key steps of the government of the Russian Federation aimed at supporting the cluster and stimulating its development were provided. At the same time the role and place of the steel-making cluster in global and home production were studied. On the basis of statistics the author depicted production dynamics in the industry, the level of innovation activity at enterprises, analyzed the structure of innovation costs in the cluster and showed priority tasks facing producers of goods of ferrous metallurgy and promising trends of their functioning. It was pointed out that in line with the global trend aiming at ecological innovation goods of ferrous metallurgy in the near future shall meet principles of carbon neutrality and high power-efficiency. Meanwhile, the development of digital infrastructure at industrial enterprises shall play an important role. Apart from that, the article provided factors of innovation development affecting seriously the balanced progress of home enterprises of ferrous metallurgy.

   Economy of the country and regions today find themselves in a complicated situation of choosing alternative ways of development. Declining international influence leads to analysis and substantiation of new ways of development. Marketing as a centre of coordination for region sustainable development is becoming a supporting structure for the growing appeal on home market. Higher economics education and its agents, i. e. Russian universities of economics will bear high responsibility for searching and substantiation of alternatives ways of working on markets. On the basis of expert assessment and comparative analysis of economics and other regional universities (pedagogical, technical, classical) competitive advantages of specialized higher education institutions in working with mass media were demonstrated. Managerial features, professional orientation of education and training programs, economic links with regional enterprises can highlight these advantages. Rising requirements of branch regulators to media activity of universities result in chaotization of information flows and increase in their impact on regional positioning. Therefore, we can observe an antagonistic dualism between harsh reality and magic virtual pictures. The authors put forward a logical scheme for resolving this problem, relying on synthesis of institutionalism, cluster approach (according to M. Porter) and conventional territorial and industrial marketing.

   The article acts as an answer to the request of students of higher education institutions in specialization ‘Economic security’, who face the necessity to estimate the impact of sustainable development of human potential on providing national security of the country. In this context the article studies theoretical aspects of human potential in the system of national security of Russia in the present geopolitical and finance and economic situation in the world. The authors work out the system of key indicators having indentified those, which characterize the level of education and science development as well as public health service and put forward methods to estimate the level of human potential development and its impact on national economic security of the country. Having analyzed threats in the field of education, science and public health service the authors propose ways of their minimization. Special attention is paid to elaboration of forecasts concerning selected indicators, which can help assess the development of human potential in the medium-term perspective and arrange necessary steps aimed at cutting threats and improving economic security in this field.

   The article studies the world experience in pursuing state policy of space development in remote territories and small towns in Germany, Japan, Poland, Slovenia, Check Republic and Italy. The article describes experience of these countries in developing territories characterized by depopulation, reducing real sector of economy and jobs, declining standard of living, rising costs of social infrastructure. It also analyzes dynamic of priorities in policy of territorial development depending on predominant academic concepts: from policy of leveling-up, developing endogenous factors of territories (policy established in the spot) to policy beyond growth limits. Negative experience of developing Check municipalities was shown and results of certain stages of policy in countries that could not reach the set goals were highlighted. On the basis of the analysis some common approaches were found, as well as tools, which proved their effectiveness in testing this experience for small towns in Russia. By analyzing practices of six overseas countries the author came to the conclusion that small towns often experience after-effects of urbanization, such as population outflow, its aging and economic stagnation. The most important conditions of pursuing state policy on such territories are as follows: search for finance sources for their support, maintenance of infrastructure and improvement of quality of state service rendering and creation of sources of endogenous development. Today we can observe the development of such concepts as ‘The Slow Town’ (Italy), ‘Life beyond Growth’ (Japan) that aim at shaping living conditions for people focusing on benefits of remote territories. At the same time trends of developing small towns advance specific requirements to implementing state branch policies, in particular, in the field of education, public health service, to new formats of rendering basic services, including remote territories in conditions of their low budget support.

   Bibliographic and bibliometric analyses showed a serious growth in the number of investigations on bio-economics in 2016–2023. It was pointed out that for bio-economics development we need not only the generation of effective bio-technologies but also their translation – knowledge proliferation. Traditionally these functions are realized mainly through system of personnel training, which gives an opportunity to train highly-qualified workers capable of maintaining effectiveness of production forces at the advanced level. In view of this the present article compiled a sample of 36 Russian universities by ‘Bio-technology and bio-engineering’ and ‘Ecology’ ratings. In addition 10 more universities were included by ‘Economics’ rating. The entry of each university was fixed for subsequent visualization by cartography in order to find regions of prospective development of inter-disciplinary and convergent education programs. Later on a broader sample of leading home universities research was conducted on education programs aimed at training qualified personnel for developing ecologic bio-technologies based on new knowledge. Findings of the research demonstrate that Russia has got prospects for effective development of bioeconomics based on ecologic bio-technologies.

   The goal of the article is to research the development of ecologic tax system used in taxation system of industrialised countries and taxa impact on economy.

   The authors summarized the system of tax bases of EU countries for ecologic taxation. The process of transforming the system of the given taxes and systematization of ecologic taxes can help identify their distinguishing features. Groups of ecologic taxes in industrialised countries play a serious role in regulating ecologic events. Among them it is necessary to mention tax on power, tax on transport, tax on resources, etc. Economic policy in the field of environment protection is affected by the process of distribution of obtained funds through fiscal mechanisms. Within the frames of research on the ecologic taxation system in the North Europe focus is made on the tax on carbon dioxide, which is a key element in this context. Tax rates grew from the initial date in the mid-1990-s to 2023. Results of regressive analysis for Denmark showed that the key factor affecting the ecologic tax earnings of the budget is the high level of tax burden. Due to toughening of tax and budegt policy tax revenues of the country grow. Positive experience of North European countries shows that to provide topicality and functionality of ecologic taxes shall be regularly upgraded and adjusted to economic conditions and ecologic requirements and trends. They are extemely important for stimulating power optimization, environment protection and finally, they are socially oriented.

   Today global community focuses on stepping-up efforts aimed at cutting emissions of green-house gases to the atmosphere. It is connected with active realization of the 4th energy-transition strategy based on replacement of one power sources by others that are more efficient and ecologically clean. Current trends of sustainable development define priorities and new approaches to sources and forms of financing. Serious impact on selection of finance mechanisms is made by sectoral specific features demonstrating key lines of development. The article studies accessible efficient finance tools, which can provide a new format of interaction with regard to principles of power system functioning. As auxiliary resources fostering finance priority identification the author put forward ESG-accounting and ESG-ratings. European experience of using mechanisms of financing energy-effective projects can be interesting. The author formulated principles of the 4th energy-transition, showed key lines in the 4^th energy-transition financing with regard to coordination of economic interests of process participants and highlighted the most important sources of financing. It is recommended to prioritize the development of technological competences oriented to home market.

   The article tries to substantiate the extension of the list of accounting methods, which make up the method of current bookkeeping. Focus is not made on specifying content of the present and established in practice ways of accounting but on insertion in the list such elements of the method that foster realization of tasks facing the current accounting within the frames of informational support of management and outward control. At the same time these elements of the method were not taken into consideration in the regulatory framework. According to the author, extension of the list of elements of bookkeeping methods can build a frame for shaping the home regulatory framework in bookkeeping. Reorganization of Russian accounting rules (standards), which can be traced lately, demonstrates timeliness of introduction of new approaches to elaborating the system of enactments. Insertion in the list of key issues liable to regulation of matters of methodology underlines the importance of the principle of content priority over form. It can help adjust regulatory framework in accordance with procedure and technological principle. The author put forward methodology, which can be applied to any type of objective accounting.

   Affordability of housing is one of the most important and topical trends, that is taken into account in pursuing state economic policy in Russia. Pricing process on RE market acts as a serious factor influencing housing affordability and appeal of certain regions for continuous residence. Construction volumes directly depend on effective demand and conditions of mortgage crediting. The article discusses acute issues of certain factor impact on pricing process on RE market. In order to identify the interconnection of these factors the research conducted econometric assessment of the impact of wage dynamics and mortgage crediting portfolio on changes in market RE cost in the city of federal importance Sevastopol. Methods used in the research: models of vector auto-regression (standard and bias). Data of official statistics were used as an information base, including data of the Bank of Russia, as well as publications by economists. The initial hypothesis of the research said that proposed variables influence seriously the actual figure of housing cost in the region. Econometric analysis of this thesis proved in general the hypothesis. Findings of the research can form a scientific base for forecasting inflation processes on RE market in the city of Sevastopol and can be used in other entities of the Russian Federation.

   The article provides characteristics, statistics and factual material on countries connected with the current global economic crisis of the cost of living. The notion of the current poly-crisis was defined as a sum total of old and new risks in their close interaction and their adverse impact on global and national economy and finance markets. The focus was made on tightening of monetary and credit policy of national central banks in 2022–2023 in view of combating inflation, which resulted in more expensive credits, higher profitability of state treasury bonds, bankruptcy of corporations and declining standard of living of people. On the background of the global poly-crisis the author assessed macro-prudential policy of the Bank of Russia and standing of its banking system, including market of preferential mortgage with state support. Within the frames of crisis-management risks of Russian insurance and re-insurance industries were shown, as well as non-credit life insurance as a today’s driver of insurance market growth. In view of import-substitution policy an important innovation of the Moscow exchange – the informational-analytical, financial and trade terminal ‘Trade Radar’ was put forward. The author showed economic essence, trends and tools of de-dollarization policy of Russia and friendly countries, including BRICS project aiming at development of common supranational payment unit.

   The article shows the use of artificial intellect (AI) in different spheres of banking, including client servicing, risk analysis, fraud combating, process automation and decision-making. AI use in banking fosters higher efficiency and accuracy of information processing. It makes automation of standard tasks easier and gives employees wider opportunities to work at complicated and analytical goals. AI helps banks assess quickly and correctly credit risks thereby decreasing possibility of default and enhancing general security of the banking system. The author pointed out that AI improves the quality of client servicing. Chat-bots based on AI can give fast and precise answers to client’s requests and assist in problem solving. Accurate treatment of requests gives banks an opportunity to develop personalized offers and services taking into account preferences and needs of clients. However, besides numerous benefits of using AI the author puts forward problems connected with challenges and difficulties of its introduction in the banking sector. Such issues of transparency, ethics of AI use, possible risks and threats need further study as well as the development of necessary control mechanisms.

   Today software import-substitution in spheres and sectors of Russian economy is a priority trend in state programs being realized in the Russian Federation. The author analyzed governmental decisions concerning software import-substitution, studied software introduced in substituting foreign software at enterprises of Russian economy, showed its developers and prospects of its development. Apart from that, the article underlined that by 2025 according to state programs home-made software shall be used by organizations related to entities of critical information infrastructure such as banking sector, missile and space industry, military-industrial complex, nuclear and mining industry, public health service, science, iron-and-steel making and chemicals industry. At the same time import-substitution policy in general promotes upgrading of the payments balance structure, development of the academic sector and innovation technologies, growth in effective communication with developers of economic projects, where software is functioning, increase in the level and diversity of means and methods of information security, technological independence, population employment, cutting risks and raising competitiveness of industries and sectors of Russian economy. In line with numerous positive moments import-substitution policy demonstrates such drawback as closeness from some innovation of global economy. However, in conditions of sanctions the development of our own software, its efficient use in economic entities can provides cyber-security and technological independence.

   The article analyzed the initial experience of elaboration and introduction of a new subject of higher education, i. e. ‘Principles of Russian State System’ The authors assessed the role of the subject in developing new public relations based on traditional values of Russia, which requires mobilization of intellectual, organizational and other resources, including those in the system of education. The content of the subject based on civilization approach was presented and methodological approaches used for preparing and conducting classes were demonstrated. The authors analyzed specific features of carrying out such lessons in the Russian Plekhanov University of Economics, which allow us to focus attention on traditional values and principles of Russia being a state-civilization. It was shown that peoples of Russia for more than thousand years could create and maintain independently the state system, formulate models of social behavior and principles of world order meeting contemporary challenges.

   Maintenance of lean production is a system that consists of tools (methods) aimed at creating and incrementing values, struggle with losses, optimization of enterprise work, cutting prime cost and raising quality of products, development of responsible attitude of personnel to changes. For any industrial enterprise it is important how to minimize losses and increase value of products. Today lean production is not only a managerial practice but also a subject of academic research. In spite of a long history lean production due to its modification capacity is considered an innovation concept. The article characterized lean production as a managerial mechanism of the enterprise, showed reasons for managerial problem arising and provided ways of their resolving. Special attention is paid to methodology of lean enterprise mechanism and principles of maintaining its work. The authors showed stages of starting-up the mechanism of lean production at the enterprise. According to the authors, problems of raising quality and cutting prime cost of products can be solved with lean production as a managerial mechanism. The present research can help elaborate the program of maintaining the work of lean production mechanism and use the algorithm at the enterprise.

   Energy transition from power-engineering of fossil fuel to low-carbon power-engineering requires great amounts of minerals. The growth in global demand for real-earth metals brings serious pressure on today’s supply. Among necessary minerals rear-earth elements (REE) are key components of ecologically clean power technologies, such as windmills and electric vehicles. In spite of importance of rear-earth metals forecasting of their future use is still a complicated task. The article paid key attention to forecasts of using lithium in electric vehicles and wind power stations, as well as neodymium. The authors researched problems connected with current and future REE supplies for low-carbon technologies: monopoly of China, the absence of equivalents substitutions, low rate of processing, etc. The authors analyzed long-term trends of consuming rear-earth metals and lithium on the basis of simple models of data and more complicated ones - multinomial. In general, models can forecast consequences only in limited degree, as in many cases they make up a structure, which combines a great number of initial assumptions. We propose a new approach to appraisal future use of key resources for energy transitions, which can answer the question ‘how to satisfy the current and future demand for power’ and will help scientists and decision-makers develop sustainable power strategies in view of climatic challenges and compare non-modeled scenarios on the basis of expert analysis.

   The Scientific Organization of Labor (NOT) became the largest school of management in the young Soviet republic, and Alexei Gastev's work as head of the Central Institute of Labor was duly appreciated by both contemporaries and followers. In this connection, during the subsequent period, the ideas of the authors of the NOT were used in management practice to solve urgent problems. In the post-Soviet period, researchers of the national history of management thought considered the developments of the ideologist of the NOT Alexei Gastev as a paradigmatic stage in the development of managerial ideas in our country. This article analyzes not the ideas of the author of the NOT themselves, but the memory of his ideas and how this memory was reflected in the process of their interpretation and application. The research is based on the methodology of Memory studies by such authors as Maurice Halbwachs, Jan and Aleida Assmann, Pierre Nora, as well as on the approaches of representatives of the Cambridge School of Intellectual History Quentin Skinner and John Pocock and the research apparatus of the concept of deterritorialization by Gilles Deleuze. In addition, the author's approach is used in the form of synthesis of the results of a meaningful and contextual analysis of memory practices. The result of the study is a description and justification of changes in the general context of A. K. Gastev's memory practices. Due to the lack of collective and cultural memory of A. K. Gastev in Soviet times, in the early years of the post-Soviet period, the practice of commemoration focuses on the building of memory through the actualization of research on the scientific organization of labor. Further, the context of actualization loses its significance and the process of attaching the memory of A. K. Gastev to nearby cultural objects, such as the culture of the avant-garde era, takes place. At the moment, the transformation of the memory of A. K. Gastev is clearly expressed in the formation of the cultural memory of "Gastevski". This new form of memory does not yet have precise boundaries, but some contours are already emerging.

   In times of globalization, national economy reforming and intensification of integration processes the level of competitiveness of industrial enterprises is estimated by many factors, the key of them is innovation activity. Due to innovation the business entity has got an opportunity to strengthen its market positions, improve figures of economic efficiency and create big added value. At the same time results of innovation activity shall target at production and economic work of industrial enterprises and foster supply of new highly-technological goods and services to market, which can be provided by strategic planning. The efficiency of its implementation promotes successful introduction of innovation on market and obtaining sustainable competitive advantages. The author analyzed and studied challenges of strategic planning of innovation development and put forward methods of elaborating the system of strategic planning for diversification of highly-technological enterprises of Russian economy.

   The development of information technologies and use of mobile devices that help establish direct contacts at a distance became an integral part of people life and tools of conducting today’s business. These factors promote the development of mobile marketing, a new and promising trend of work, which is characterized by interactive contact with target audience beyond space limits. There are a lot of investigations and publications dealing with different aspects of mobile marketing, however the problem of tools of mobile marketing stirs high interest of academic community.

   The goal of the article is to research the role of technology and tools of mobile marketing in shaping key metrics of estimating efficiency of its elements.

   The author studied the totality of mobile marketing elements, characterized voice services of support, SMS, MMS, e-mail promotion, mobile applications, described stages of developing mobile applications, showed variants of mobile adverts in advertising and social networks, identified the role of mobile marketing in elaborating strategy of customer moving along the marketing funnel, until the target step interesting for the company is made, analyzed practice of using mobile marketing in restaurant business, found key competitive advantages, which are obtained by the organization by introducing events of mobile marketing, described groups of metrics for estimating mobile traffic in efficiency of mobile marketing elements in the enterprise functioning (cost, conversion nature of adverts, investment return, customer activity and involvement). Academic findings and conclusions of the research can be useful both for management of Russian companies in elaborating strategy of reaching competitive advantage on market and representatives of other professional communities interested in using tools of mobile marketing. Research methods combined comparative and systematic analysis, qualitative and quantitative approaches.