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| Issue |
Title |
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| No 6 (2025) |
Structural Shifts on Russian Consumer Market: Home Production vs Import |
Abstract
PDF (Rus)
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I. B. Stukalova, А. V. Ryzhakova, А. V. Shishkin |
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| No 6 (2025) |
Researching Attitude of Younger Generation to Home and Overseas Brands of Clothes |
Abstract
PDF (Rus)
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A. L. Beloborodova, O. V. Martynova, A. V. Shafigullina |
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| No 6 (2025) |
Digital Environment: Changes in Customer Behavior Patters |
Abstract
PDF (Rus)
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M. Yu. Varavva |
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| No 6 (2025) |
Trrends and Prospects of Developing Electronic Commerce in Russia |
Abstract
PDF (Rus)
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T. V. Zhukova |
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| No 6 (2025) |
Developing Marketing Strategy for Internet-Store |
Abstract
PDF (Rus)
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Yu. S. Lekareva |
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| No 6 (2025) |
The Role of Individual Characteristics in Shaping Customer Behavior on On-Line Trade Platforms |
Abstract
PDF (Rus)
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Stiven Yan Alvarado Strelchenko |
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| No 3 (2025) |
Marketing Research: History of Industry Development |
Abstract
PDF (Rus)
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D. G. Tsybikova |
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| No 3 (2025) |
Neuromarketing in Digital Epoch: Situation and Propsects of Development |
Abstract
PDF (Rus)
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N. Yu. Voziyanova, N. V. Kameneva |
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| No 3 (2025) |
Raising Quality of Goods in Internet-Stores and Marketplaces on the Basis of Using Internet-Technologies |
Abstract
PDF (Rus)
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O. S. Karashchuk |
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| No 3 (2025) |
Developing Digital Services in Economy of Data |
Abstract
PDF (Rus)
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E. G. Neofitu |
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| No 3 (2025) |
Methodology of Quality Control of Food Systems and Forage by Express-Methods and Digital Platforms |
Abstract
PDF (Rus)
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A. Yu. Sokolov, O. G. Shchepotkina, A. A. Gazhur, O. V. Bespalova |
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| No 6 (2024) |
Book Trade: Factors Influencing Demand of Population |
Abstract
PDF (Rus)
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I. B. Stukalova, M. Yu. Stein |
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| No 6 (2024) |
Marketing Transformation in View of Esg Principles |
Abstract
PDF (Rus)
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G. M. Magomedova |
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| No 6 (2024) |
Misbalance in Legal Relations on Russian Marketplaces |
Abstract
PDF (Rus)
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A. A. Khoroshunov |
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| No 5 (2024) |
Experience of Using New Technologies in Retail Trade |
Abstract
PDF (Rus)
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A. A. Garnova |
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| No 4 (2024) |
Competitiveness of Business Projects in Service Sector |
Abstract
PDF (Rus)
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E. G. Neofitu |
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| No 4 (2024) |
Methodological Aspects of Elaborating Marketing Strategy of Innovation Bank Products and Services |
Abstract
PDF (Rus)
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N. I. Bykanova |
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| No 4 (2024) |
Projecting and Transforming the Net Structure of Delivery Chains in Conditions of Latest Geo-Political Changes |
Abstract
PDF (Rus)
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Yu. I. Yaroslavceva |
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| No 3 (2024) |
Tools of Mobile Marketing of Today’s Business-Structures |
Abstract
PDF (Rus)
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S. B. Baurina |
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| No 2 (2024) |
Cross-Methodological Approach to Realization of Marketing Analytical Function |
Abstract
PDF (Rus)
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A. L. Beloborodova, N. V. Kalenskaya |
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| No 4 (2023) |
Digital Transformation of Banking Marketing in Current Circumstances |
Abstract
PDF (Rus)
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N. I. Bykanova |
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| No 2 (2023) |
The Algorithm for Substantiating Development of Products of Functional and Specialized Purpose |
Abstract
PDF (Rus)
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A. M. Marhunova, S. A. Kandratsenka, S. N. Vislavukhava |
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| No 2 (2023) |
Strategy of Using Emotional Factors of Perception in Managing Product Competitiveness |
Abstract
PDF (Rus)
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S. A. Afonsky |
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| No 2 (2023) |
Trends of Financing Green Projects of Russian Trade Companies |
Abstract
PDF (Rus)
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E. V. Altukhova |
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| No 6 (2022) |
Social Tourism for Youth Groups: Key Preferences and Trends |
Abstract
PDF (Rus)
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L. I. Donskova, A. L. Barannikov, M. U. Makovetsky |
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| No 6 (2022) |
Industry of Children’s Toys and Trends on Toy Market in the EU and Russia |
Abstract
PDF (Rus)
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S. L. Kalachev, I. A. Makhotina |
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| No 6 (2022) |
Analyzing Current Approaches to Assessing the Quality of Software Products |
Abstract
PDF (Rus)
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A. A. Drozhkin |
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| No 4 (2022) |
Developing Ecological Orientation of Company Business as Element of Esg Concept |
Abstract
PDF (Rus)
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Yu. V. Syaglova, A. M. Chetin |
| |
| No 4 (2022) |
Markeing Manipulations as Way of Customer Behavior Transformation |
Abstract
PDF (Rus)
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A. A. Fedosenko |
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| No 3 (2022) |
Ways of Providing Competitive Sustainability of Trade-Food Companies |
Abstract
PDF (Rus)
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S. G. Vasin |
| |
| No 6 (2021) |
Conceptual Foundations of Modeling Tourist Service Market in Russia by Using Digital Technologies |
Abstract
PDF (Rus)
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S. A. Lochan, D. I. Korovin, D. V. Fedyunin |
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| No 5 (2021) |
Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness |
Abstract
PDF (Rus)
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S. A. Afonsky |
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| No 5 (2021) |
From the Idea of Start-Up to Setting-Up Unicorn-Company |
Abstract
PDF (Rus)
|
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E. Yu. Kulakova, G. M. Magomedova, A. A. Ivanov |
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| No 2 (2021) |
Technologies of Brand Development and Positioning |
Abstract
PDF (Rus)
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S. B. Baurina |
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| No 2 (2021) |
Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application |
Abstract
PDF (Rus)
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I. P. Lebedeva |
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| No 3 (2020) |
Business-Model Transformation: from Classical Organization to Ecosystem |
Abstract
PDF (Rus)
|
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О. Е. Kalenov |
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| No 2 (2020) |
Sustainable Development of Hospitality Enterprises: Concept and Mechanism of Implementation |
Abstract
PDF (Rus)
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M. V. Kobyak, A. Makhlouf |
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| No 2 (2020) |
Phygital-Technologies as a Tool for Developing Efficient Communication with Today’s Customer |
Abstract
PDF (Rus)
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A. S. Melekhova |
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| No 6 (2019) |
Optimizing Costs of Customer Attraction as a Competitiveness Factor |
Abstract
PDF (Rus)
|
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A. V. Katernyuk |
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| No 6 (2019) |
Adverts and Spam in E-Commerce: Improving Confidence |
Abstract
PDF (Rus)
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A. R. Valamat-Zade, M. G. Girich, A. D. Levashenko |
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| No 6 (2019) |
The Practice of Introducing Category Management Methodology in Internet-Shop (Illustrated by the Ural Federal District) |
Abstract
PDF (Rus)
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K. M. Ilyenkova |
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| No 2 (2015) |
RATIONAL SUPPLY OF PRODUCTS TO ENTITIES OF ENTREPRENEURIAL ACTIVITY IN METROPOLIS |
Abstract
PDF (Rus)
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Vladimir I. Stepanov, Olga V. Rykalina, Irina V. Sharova |
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| No 2 (2015) |
SPECIFIC ADVERTISING ACTIVITY OF ENTERPRISES OF CONFERENCE-ARRANGING BUSINESS |
Abstract
PDF (Rus)
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|
Anna S. Melekhova |
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