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MARKETING, LOGISTICS, SERVICE SECTOR

 
Issue Title
 
No 2 (2025) The Development of Neuromarketing Research on Russian Market Abstract   PDF (Rus)
A. L. Beloborodova
 
No 2 (2025) Promising Trends in Development of Inclusive Tourism in Russia Abstract   PDF (Rus)
Yu. Yu. Pavlova
 
No 2 (2025) Digital Tools in Promotion of Culturally-Based Goods Abstract   PDF (Rus)
V. A. Kaderova
 
No 2 (2025) Managing Supply on Market of ‘Last Mile’ Delivery in Sphere of Fast-Moving Consumer Goods Abstract   PDF (Rus)
D. A. Porokhovnik, I. G. Kamenev
 
No 2 (2025) Preconditions for Returning Highly-Profitable Shot Lots to Railway Transport Abstract   PDF (Rus)
D. A. Bakunin, K. I. Shvedin, S. O. Litvintsev
 
No 1 (2025) Priorities in Strategic Personnel Management in Tourism and Hospitality Abstract   PDF (Rus)
L. I. Donskova, M. G. Zavodchikova
 
No 1 (2024) The Role of Emotional and Aesthetic Factor of Perception in Making Customer Decisions Abstract   PDF (Rus)
S. A. Afonskiy
 
No 1 (2024) Challenges and Prospects of Quest-Tourism Development in Saint Petersburg and the Leningrad Region Abstract   PDF (Rus)
Yu. Yu. Pavlova
 
No 1 (2024) Approach to Choosing Communication Strategies of Social Projects Based on Indistinct Liguistic Method Abstract   PDF (Rus)
Ju. V. Loginova, I. V. Loginov
 
No 6 (2023) Quality Management at Russian Enterprises in Conditions of Import-Substitution Abstract   PDF (Rus)
S. P. Burlankov, A. S. Baldina
 
No 6 (2023) Building the Ecosystem Model of Business on the Basis of Design-Thinking Abstract   PDF (Rus)
O. E. Nikonets, S. G. Dmitriev
 
No 5 (2023) Trends in Russian Logistics Development: Forecasts and Reality Abstract   PDF (Rus)
A. P. Garnov
 
No 5 (2023) Marketplaces vs Shopping Malls: Today’s Trends and Forecasts Abstract   PDF (Rus)
I. B. Stukalova
 
No 5 (2023) Gamefication in Communications Abstract   PDF (Rus)
S. N. Lobanova
 
No 5 (2023) Greenwashing or Current Positioning of Goods Abstract   PDF (Rus)
G. M. Magomedova
 
No 5 (2023) Researching Dynamic Capacities of Restaurants for Creating Customer Value in Conditions of Digital Transformation Abstract   PDF (Rus)
M. Yu. Helal, T. F. Palei
 
No 5 (2023) Mechanism of Promotion and Commercialization of Goods and Services in Current Situation Abstract   PDF (Rus)
L. P. Goncharenko, G. A. Timoshenko
 
No 3 (2023) The Essence of Logistic Costs in Retail Trade in the Light of Such Terms as ‘Costs’, ‘Outlays’, ‘Expenses’ Abstract   PDF (Rus)
O. S. Glinskaya, I. S. Skorikova, E. V. Kosobokova
 
No 3 (2023) State Regulation of Tourist Activity in View of In-Country Travel Development: Theory and Practice Abstract   PDF (Rus)
L. I. Donskova, A. L. Barannikov, A. A. Makarov
 
No 1 (2023) The Origin of Territory Marketing Abstract   PDF (Rus)
E. M. Azaryan, D. E. Voziyanov, A. N. Beketov, V. A. Kaderova
 
No 1 (2023) Building Brand Platform for the Company in Horeca Sphere (Methodology, Research, Result) Abstract   PDF (Rus)
I. V. Shchepetova
 
No 5 (2022) Content-Strategy as Effective Tool of Brand-Communication in Conditions of Economic Challenges Abstract   PDF (Rus)
A. S. Melekhova
 
No 2 (2022) Modeling Business-Processes of Digital Company Abstract   PDF (Rus)
I. V. Manakhova, E. V. Levchenko, A. R. Esina
 
No 2 (2022) Key Steps Aimed at Elimination of Conflict of Interests in Participant Groups in Customer Value Chains While Pursuing Company Assortment Policy Abstract   PDF (Rus)
K. M. Ilyenkova
 
No 1 (2022) Assessing the Current Standing of Commodity Circulation Sphere Abstract   PDF (Rus)
A. V. Ryzhakova, I. V. Goloviznin
 
No 1 (2022) Trends and Prospects of Founding Start-Up-Unicorns Abstract   PDF (Rus)
A. A. Ivanov, E. Yu. Kulakova, G. M. Magomedova
 
No 1 (2022) Analyzing Problems of Making Strategic Decisions for Diversification of Intergrated Economic Structures Abstract   PDF (Rus)
A. A. Biryukov
 
No 1 (2022) Comparative Analysis of Implementing Innovation Development Vector by Hotel Enterprises in Pandemic Abstract   PDF (Rus)
A. N. Ivanova
 
No 6 (2021) Specific Innovation Projects of the Retail Chain ‘Magnit’ and Their Risk Management Abstract   PDF (Rus)
V. V. Degtyareva
 
No 3 (2021) Realizing Strategic Approach in E-mail Marketing Abstract   PDF (Rus)
A. S. Melekhova
 
No 3 (2021) Estimating Finance Results of Retail Companies Abstract   PDF (Rus)
I. V. Prosviriakova
 
No 3 (2021) The Priority of Building Ecological Transport System in Metropolises: Obstacles, Methods and Opportunities Abstract   PDF (Rus)
Nawras Suliman
 
No 1 (2021) Dynamics of Developing Food and Customer Goods Delivery Market During Last Three Years Abstract   PDF (Rus)
V. A. Shchegolev
 
No 1 (2021) The Opposite Orientation of Product Marketing and Finance Tool Marketing Abstract   PDF (Rus)
V. A. Galanov, A. V. Galanova
 
No 6 (2020) Price Strategies of Exporters in Conditions of Crisis Caused by Pandemia Abstract   PDF (Rus)
M. V. Dolgova
 
No 5 (2020) Retail Internet Trade in Russia: Standing, Trends and Further Development Abstract   PDF (Rus)
Yu. N. Prokhorov, O. S. Karashchuk
 
No 5 (2020) Ways of Financing Innovation of Trade Business Abstract   PDF (Rus)
T. I. Berg
 
No 5 (2020) Competitiveness Management Based on Factors of Customer Perception of Goods and Services Abstract   PDF (Rus)
A. A. Meshkov, S. A. Afonsky
 
No 5 (2020) Transformation of Customer Economic Behavior in Digital World Abstract   PDF (Rus)
N. V. Barinova, V. R. Barinov
 
No 4 (2020) Application of German State Policy Practice Towards Carsharing in Russia Abstract   PDF (Rus)
V. V. Mashinskiy
 
No 4 (2020) The Role of Category Management in Balanced Development of Consumer Market Abstract   PDF (Rus)
A. V. Ryzhakova, I. V. Goloviznin
 
No 3 (2020) Specific Features of Building Business-Processes Controlling Systems in Conditions of Economy Digitalization Abstract   PDF (Rus)
E. A. Matushevskaya, O. S. Dotsenko
 
No 3 (2020) Business Model: Economic Value and Sociocultural Impact Abstract   PDF (Rus)
G. D. Paksiutov
 
No 1 (2020) PRACTICAL USE OF LOGISTIC TOOLS IN PHYSICAL LIFE CYCLE OF DURABLE GOODS Abstract   PDF (Rus)
F. D. Vende, V. I. Stepanov, O. V. Rykalina, I. V. Sharova
 
No 1 (2020) COMPETITIVE ADVANTAGES AND MANAGEMENT PRINCIPLES AT THE PATEK PHILIPPE COMPANY Abstract   PDF (Rus)
A. V. Butov
 
No 5 (2019) Methods of Estimating Operative Risks in Trade Abstract   PDF (Rus)
G. P. Fomin, I. V. Sukhorukova, V. A. Mushrub
 
No 5 (2019) Researching Issues of Product Range and Stock Management in Trade Chains Abstract   PDF (Rus)
S. N. Milov, A. S. Milov
 
No 4 (2019) New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’) Abstract   PDF (Rus)
T. A. Voronova, I. A. Shevchuk, T. B. Melnikova
 
No 4 (2019) Customer Demand for Slab Chocolate and Factors Affecting It Abstract   PDF (Rus)
A. V. Ryzhakova, I. V. Goloviznin, M. S. Goloviznina
 
No 4 (2019) Trade Service Transformation in Digital Economy Abstract   PDF (Rus)
A. O. Zvereva, E. Yu. Deputatova
 
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